It’s always nice to hear about modern day rags-to-riches stories like Dropbox or Soundcloud that are now worth millions, but for most entrepreneurs, it’s more of a rags-and-more-rags sort of tale. Bootstrapping a business wouldn’t exist if it wasn’t worth it, but the personal effort involved is steep. Using every tool available is the only way to pull yourself out of obscurity and connect with the right people, which means using even the toughest social media outlets like Google +.
Google+ certainly had more than its fair share of teasing from the peanut gallery as it failed to become the next big social media hit to topple Facebook. Believing it’s a social wasteland though would be a sizable mistake. Most people agree that while Google+ is not the premier hangout for the average consumer, it has been generously adopted by professionals of all kinds as more of a laid back version of LinkedIn.
While this makes it a small pool teaming with raw influencers for the masses, getting with the right people isn’t as easy as one might assume. Google+ has a much different framework than social forums like Facebook and Twitter. Where these sites pride themselves on equal playing fields of public information, Google+ is built on exclusive memberships within tight circles.
For any optimistic entrepreneur, the best method to find the right people is find the almost right people that will get you to where you want to be. Share content with people that will take interest and encourage them to repost. As more people positively engage with content, the more circles it will find, eventually leading to those with the largest platforms.
Take Advantage of the Differences
Although Google+ may be more complex than other social media, it shouldn’t be feared but embraced especially by the startup society. Boasting features that other social media sites can’t hold a candle to, Google+ has a unique way of playing to anyone’s strengths allowing for a deeper expression of personality. Hangouts are perhaps the best examples of creating a more immersive and personal experience. “Hangout” with journalists, bloggers, and others that could deeply connect with your ideas. [Read more…]