cold calling Archives - Create For Cash

I know it sounds crazy, but I’ve actually grown to love cold calling. I like that it’s active, not passive. And it’s infinitely fascinating to deal with human nature on such a personal level that you’ll never be able to get from an email. That’s not to say that everyone is nice or that everyone says yes. In fact, most people say maybe. And even when they say no, many are still saying maybe. At least that’s what I’ve learned in the past couple of weeks.

I sell everything from products to services and talk to a wide variety of people. Meeting planners, small business owners, mom bloggers, promotional products distributors, retailers, wholesalers, etc. I talk to people from all over the world in countries I never even knew existed.

If I contact someone and they flat out say no to me, I cross most of them off my list. So imagine my surprise this week when I was contacted by two companies that said no before. I had to go back and check my records just to make sure. Yep, great big X across the page. (yes, I still write things out by hand) It wasn’t a casual no, but more of a “hell, no” Not interested, no way, no how. These were calls that were completely out of the blue. This time it was a bending over backwards to please kind of call. Okay, I’m stumped. Pleased, but stumped. [Read more…] about In Sales, No Means Maybe

For all those people that would rather get their teeth drilled than make cold calls, listen up. I don’t know many people who enjoy making cold calls. But if you want your business to be successful you will have to get used to the fact that you are going to have to do it. You’ll have to learn to love cold calling.

I know what you’re thinking, “I’ll just hire someone to do that”. Well, you could do that, but you also need to learn how to do it yourself. Nobody can sell your company, products, or services, like you.

Instead of dreading it, learn to love it. “No way!” you’re saying. “I will never learn to love cold calling”. It is especially hard when the economy is down. People are less likely to want to talk to you, and definitely not in the mood to be spending money. But that is why you need to be doing it now. If you can succeed at cold calling when things are tough it will only get easier. [Read more…] about Learn to Love Cold Calling