Have you ever called someone, and as soon as you say who you are you hear a letdown in their voice, like they were expecting the lottery committee, but instead they got a telemarketer? What if it had been Brad Pitt or… fill in the blank with your favorite celebrity. Which way do you treat your customers? Are your customers getting the red carpet treatment?
After working in the entertainment industry for many years I’ve seen the lowliest nobody suddenly being hounded by everybody once they make it to a certain level. And the same people turn on a dime when they are no longer in that position. And it’s happened to me twice. The first time I was hosting a TV show and working behind the scenes in the role of producer. Saturday Night Live was at its peak and we had some of their writers writing the show. Broadway dancers doing the introduction. And Billy Joel’s arranger writing the music for my segment.
It was great. I was fielding calls from people I never imagined I would even be able to get on the phone. And they wanted to be in our TV pilot. I also got tickets to just about anything I wanted to see on Broadway. Shows I could never afford on an actor/waiter’s salary. Tickets to the hottest parties in town and dinners in the nicest restaurants. People were thrilled when I called, or at least they acted like they were. [Read more…] about Are Your Customers Getting the Red Carpet Treatment?