With the latest COVID-19 pandemic, many business owners went from business as usual in a great economy one minute to a screeching halt the next. I heard from many business owners and their stories were really touching. It goes to the heart of what it means to be a business owner and how we are so much more connected than we think. Here are their responses:
What business owners will never take for granted
“As a small business owner, one thing I’ll never take for granted again is hope. In a growing economy we all have dreams that the next big thing could be us. Now it’s hard to even have dreams.”
Ability to travel
Carlos Architects, Inc.
Taking things for granted
There are a few things I’m realizing that I take for granted:
SEO search traffic
“I took for granted the fact that people were searching for search terms that seem so normal in everyday life, and I never dreamed these everyday terms would be searched less for any reason in the future. After the lockdown started, people have been searching much less for terms that involve going outside, going to restaurants, and living normal lives, which has impacted the SEO and traffic of many sites I work on. I know realize how fragile even something as stable as search volume is and am doing my best to provide new content that diversifies the risk in some of these areas, so there will be less future risk for something like this happening.”
Founder, Growth Marketing
“The one thing I took for granted was time. We all have the same amount of time but how we use it is different. When times are good, I pay less attention to it because it feels as if everything is perfect. Now, I have an increase in time and am realizing the holes I need to fill. One of them is prioritizing my time. I need to always focus on the money generating activities that will expand my business and then investing in apps and resources that can take care of the mundane tasks.”
Control over your time
Being around my team
- Nellie Akalp, CEO and Founder CorpNet.co
Missing the daily routine
Communicating with others
“As a business owner, the biggest thing I took for granted was the ability to communicate with others. As a business owner and baker, I take pride in the items I create and I really enjoyed seeing what customers thought about their custom cakes and treats. Since we are now social distancing and only shipping items out now, we started to be more digital focuses to try and gauge our audience better and see how they feel in different ways.”
-Katherine Coyne, CEO, 12 Oaks Desserts
Missing old routines
“I believe, ironically, the things I took for granted from the “old days” were the very things I used to not look forward to – leaving my comfy home to go networking. Get dressed up, drive to new locations, and walk into a room where you mostly know no one. Lots of “hi, I’m Susana….” and shaking stranger’s hands and exchanging business cards. Shaking hands! Something we did all the time without a scrap of thought in our heads is now considered to be dangerous and life threatening!
A stranger’s smiling and nodding as you explain what you provide in your business – at the time you wondered how badly you were boring them with your intro – and now I will swear to appreciate every smiling face before me! Sitting down next to strangers at a breakfast, lunch or dinner meeting may have caused nervous shyness – now I can’t wait to sit with strangers sharing a meal once again. What a wonderful human connection we had! I look back on days when I looked at my crowded calendar and thought, “I just want to skip this and stay home”. I look forward to a crowded calendar again and won’t take a single event for granted!”
There are many things business owners will never take for granted. Covid-19 has taken so much from them. It helps to put things into perspective.