I remember trying to explain my first product, swiggies, wrist water bottles when I didn’t have a tangible bottle to show. “It’s a bottle that straps onto your wrist and has a pull top like a regular sports bottle.” People were picturing a regular water bottle that simply strapped onto your wrist.
Even when I made a clay prototype, it still didn’t quite register. The clay was molded into a small bottle type figure that sat on top of the wrist and had a vel-stretch band through it to keep it from moving. The cap opened and closed like a sports bottle.
It wasn’t until I had the finished product in the packaging that people finally went “Oh, I get it!”
Because most people can’t visualize something exactly the way you can with your own vision. So, if you plan on licensing, or even manufacturing yourself, it’s good to have some type of prototype for several reasons. [Read more…] about Product Entrepreneur – Prototype