• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Blog
  • Press
  • Book Reviews
  • Testimonials
  • Coaching
  • Speaking
  • Affiliates
  • PR Services
  • Links

Create For Cash

Create Your Own Job

  • Home
  • About
  • Events
  • Contact
  • Create Your Own Job
Home ยป successful advertising

successful advertising

3 Ways to Make Customers Buy

There’s a lot of discussion out there about how many times a customer needs to see your product before they will buy it. Some go by the rule of three, some by the rule of seven, and some say there are no rules on ways to make customers buy. This discussion has been going on since 1885, when an advertising dude, Thomas Smith, wrote a book called Successful Advertising.

ways to make customers buy
ways to make customers buy

According to Thomas a customer needs to see or hear about your product or service 20 times before they will buy it. That sounds like a lot, but the average infomercial could rack that up in a couple of days. There are some companies who think you need to see their products 20 times an hour to get it. It’s like Chinese water torture, where drops of water are slowly dropped on the victim’s forehead until you go insane. I want to get out my credit card and scream “Okay, okay. If I buy the pasta strainer will you make it stop?!”

Here is the list that Thomas Smith put together for his guide:

The first time people look at any given ad, they don’t even see it.
The second time, they don’t notice it.
The third time, they are aware that it is there. [Read more…] about 3 Ways to Make Customers Buy

Primary Sidebar

Create Your Own Job Webinar

create your own job webinar

The Money Garden: How to Plant the Seeds for a Lifetime of Income

Get the book here.

Speaker Sponsorship 101 – How to Make 6 Figures a Year as a Speaker

speaker sponsor 101

Click Here for Webinar

webinar
Want to create your own job as an artist? Click here for free video