From Black Friday to Christmas small businesses can count on a big percentage of their yearly sales. According to the National Retail Federation “holiday sales in November and December have averaged about 19 percent of annual retail sales over the last five years, but the figure can be higher for some retailers.” This is why it makes sense to try out some unique holiday promotions to boost those sales even more.
Here are some small business owners who created their own unique holiday promotions:
Unique holiday promotions
One day only
I can still feel the essence of success with a unique holiday promotion at my clothing business. Last year, a few days before Christmas, I started a promotion for my customers only for one day. I tagged it as “Private sales day” just to make them feel unique. Allowing them to get the products from my store at a better price on a specific day.
To get the most influx, I launched it in the late afternoon by sharing it with the community. And tagged it with a short interval of time to create hype. The most important thing that I did to make it unique was to introduce a complimentary discount card with every purchase valid for the next five visits.
As the promotion started, I ran out of stock within a few hours and had to book orders of several clothing articles with the delivery option. Afterward, the discount card worked for 2 more months, creating a repeat business option. My revenue soared tremendously.
The most unique holiday promotion that we used at our company was “Spin for Prizes”. We had a wheel that was filled with different prizes. The customer had to spin the wheel to determine their prize. Prizes included hot chocolate, popcorn, candy and some grand gifts like a Gift Certificate and Amazon vouchers.
Get creative with prizes
We had to get creative with the prizes, and we decided to get people involved in the campaign. We would ask them to upload a picture of themselves with their friends, and we would ask them to cover their faces. The spinning wheel contained prizes that cater to different age groups. Candy, popcorn, hot chocolate, bags of chips etc. We would also put different slogans on the wheel which they could spin for. We had phrases like:
“Spin for some extra holiday spirit.” “Spin for the best gifts.” And “Spin for your chance at a Grill and Grill’s Gift Certificate.”
We also came up with some interesting ways to get people spinning. Then we had a few staff members dressed up as Santa Claus. We would ask the people to vote on who would be Santa. It was a great hit, and it got people to spin more.
New Year’s resolution giveaway
New Year’s Resolution Giveaway Reach out to your clients, asking them to provide a quote on how you’ve helped them this past year, and how your product is going to help them meet their 2022 New Year’s resolution. For every client that participates, offer them something in return, like a valuable guide, resource or infographic. Use these testimonials in a social campaign, on your website, or to send to specific leads. Doing so can help boost your credibility and future sales.
Mystery Rebates From Santa The same idea can be used when putting together a promotion for your business. Instead of advertising a traditional rebate (like a $50 gift card after your purchase, for example) opt for a mystery rebate within a certain price range. Explain that one lucky customer will get the largest rebate — which will entice customers to take the chance and make a purchase. Use holiday imagery to advertise and make it seem like Santa is the one handing out the rebates. There’s a lot of options you can take to make the messaging fun and on-theme.
A Surprise Holiday Offer
To encourage more sales during the holiday season, offer a discount on an additional service if customers request a quote or sign up for your platform. Inversely, if your main product or solution is pricey, create an offering that’s significantly less and use it as a marketing tool.
An example of this approach would be to offer a free or low-costing webinar right before the holiday (surprise!) and then during that webinar, promote one of your service lines or product packages. This approach is more attractive because you aren’t asking for anything upfront and deterring people immediately with any overwhelming costs. Instead, you’re getting them engaged by way of an informative, surprise holiday offer (webinar), and using that opportunity to build trust with them, making them more inclined to consider taking you up on the real promotion at the end.
Referral discounts can come in very handy while boosting the number of orders during the holiday season. By providing discounts to customers who refer and arrive through a friend’s referral you can grow your orders exponentially. Leverage marketing channels that aid referrals like Facebook and other social media to help spread the word about your discount.
Sharing is caring
Give to get. Sharing is caring. Offer a gift certificate or coupon for a dollar-off amount in all orders purchased during a certain period of time, which works best on Thanksgiving we suggest. That way buyers can buy a gift for their loved one, or get themselves a gift with the coupon after the holidays. Or many brands choose a social charity campaign to contribute to the community and give visitors a great cause to shop. A successful charitable giving campaign is not only about raising donations (although that is important), it’s also about building relationships and community ties. It’s the premise for you and your customers to give and to get.
Film an exciting and engaging Christmas video
Christmas themed landing pages
Co-Founder & COO, FormsPal
Free Christmas webinar
Developing a unique holiday promotions marketing strategy to attract customers, particularly during the upcoming Christmas season, is a tough challenge. We are occasionally inundated with ideas, yet it is difficult to act on them. What we normally do is create a Christmas free webinar. We give back by providing the opportunity to learn while also motivating them to work hard and achieve their objectives. We will undoubtedly surprise them with more than just a webinar at that time. But also with numerous wonderful offers such as raffles and instant games.
VP Growth Marketing at Branded Research, Inc.
What kind of unique holiday promotions will you create for your business?