Archives for March 2012

How to Market Like a Jack Russell

market like a jack russell

market like a jack russell

For anyone that’s ever had a Jack Russell and given them a task to do, you know that they absolutely won’t quit until they figure it out. I had a Jack Russell named Chloe, that I nicknamed Houdini. She could figure out how to get into or out of anything. I still don’t know how she managed to get out of her locked crate.

I once put a treat just out of reach of her on top of a pile of boxes, and watched to see if she could get it. She tried jumping at it, but that didn’t work. She tried climbing on a table and leaping in the air to get it, but that didn’t work. For at least a couple of hours, she tried every clever way she could think of to get that treat. There was no such thing as ‘can’t’ to Chloe. She was going to get that treat. She eventually used a nearby broom and pushed the top box off.

If you want to market your product, service, or business, you have to think like Chloe. You have to market like a Jack Russell. Most things you do probably won’t work on the first try. You might get lucky once, but marketing is an ongoing process. You can’t just set it and forget it. [Read more…]

Online and Offline Business Synergy

According to Wikipedia, synergy is defined as “two or more things functioning together to produce a result not independently obtainable alone”. It comes from the Greek word synergia, which means “working together”.

There are only so many hours in a day, and only so far you can take your business before you start to burn out. That’s when you might want to think about partnering up for some added business synergy. If you’re a new company, with new products, you need to pay your dues a little and earn some ‘joint venturesstreet cred’ before you start approaching others for a joint venture. Everyone will want to know that you’re trustworthy, and that your products do what they say they will first.

They’ll want to make sure you’re not a scammer, flake, or con artist. They’ll want to make sure you have more Facebook friends than just your mom and your best friend, and that you have a good understanding of how business works. In other words, their reputation is at stake. After all, they’ll be introducing you to their inner circle of a few hundred or a few hundred thousand buddies, and they don’t want to be embarrassed. So, make sure you’re ready.

I’ve spent the past year and a half putting together several great products. Everything I do is geared towards the entrepreneur in some way, even if it’s how to get a job the entrepreneurial way. [Read more…]

The Art of Starting Over

starting overHow many times have you started over? It could be a business that went south or a health issue that resurfaced, or a relationship/marriage that ended. Everyone’s been through something. You go through a loss. You feel like a failure. Basically, it sucks!

I’ve never seen so much starting over as I have the past few years. I’ve never started over so much myself as I have the past few years. As an entrepreneur you are always starting over. It’s just part of the process. But it’s never been so deep and so difficult for so long before. Dusting yourself off and getting back into the game is what an entrepreneur does. In fact, I would say this is the most important quality you need if you’re going to be an an entrepreneur. Tenacity. [Read more…]

Are Entrepreneurs Happier Than Employees?

entrepreneurIt’s 9:30 at night and here I am still working. I was invited to go to a party, but had to turn it down because I still have orders to box up and writing that needs to be finished. That’s been happening a lot lately. Glad that there is work, but when you run a business there is always work to be done. It never ends. It made me wonder “Are entrepreneurs happier than employees?”

The other day I was invited to lunch. I can’t even remember the last time I was able to take a real lunch in the middle of the day that wasn’t eaten at my desk. I’m kind of hoping for a little stability right now, so I can take even an hour off and do something, like watch a movie. It’s times like this that I envy my friends that have real jobs. Okay, I don’t envy them too much because they’re sitting in cubicles all day being told what to do. Just a little stability would be nice.

A recent Gallup poll reveals how Americans feel about their jobs and how happy they are with them. 71% of Americans are not engaged in their work. In other words, they are emotionally disconnected from their jobs. This means they’re also more likely to be more unproductive when they are at work. [Read more…]

Are You Brave Enough to be an Entrepreneur?

entrepreneurial risk taker I just found out that I was quoted in a Romanian textbook on entrepreneurship. Hhmm…     Romania of all places. The quote had something to do with entrepreneurs being risk takers, a trait that all of us in that club share.

I used to think that anyone could be an entrepreneur. Now I’m not so sure. I do a live and online webinar/seminar called “Create Your Own Job” and it’s all about creating jobs the entrepreneurial way. Not about how to start a business, but how to create unique jobs.

As I talk to people to get their input, I’m struck by how many people are afraid of taking even the tiniest risk. Terrified of picking up the phone to call a stranger or doing anything beyond their comfort zone. Many would rather wait until they get a job where someone else tells them what to do and how to do it. Even if it takes months of looking. Even if they have to take a job they hate for low wages. [Read more…]