Create For Cash

Are You Creating Customers For Life?

customer service — creating customers for life

The other day I had an urgent swiggies order for a kid’s birthday party on the other side of the country. So I packaged up the box and headed down to the shipping company I normally use. You have to print everything up online and put the shipping label on the package before getting to the distribution station.

Creating customers for life

For some reason I couldn’t remember which log in and password I used, so I went down in person. The people there weren’t very helpful and just told me to go back home and call the company for help. So I did. And I waited and waited on the phone for what seemed like an eternity. When I finally got someone on the phone I was told to jump through some more hoops online, but it still didn’t work. I went back down and they basically told me there was nothing they could do.

So, I went to the competition. They both charge about the same thing, only the other company lets you walk in and just fill out the paperwork. You can do it online if you want to save time, but it’s not mandatory. By now you probably know which companies I’m talking about if you do a lot of shipping. [Read more…] about Are You Creating Customers For Life?

3 Reasons Competition is Good For Your Business

If you think having competition is like a thorn in your side maybe you’re not using it as “competitive advantage”. When there are plenty of jobs and business to go around we tend to get complacent and fail to do the things we need to do to be competitive ourselves. We tend to take customers and employers for granted. Customer service drops off and innovation goes by the wayside.

In today’s fast paced global economy you have to tread water faster and better just to keep up. It’s a lot more work than it used to be. But businesses, job seekers and individuals that work harder, try harder, act smarter, reinvent, and evolve will always land on their feet.

Here are 3 reasons competition is good for your business:

It Makes Your Customer Service Better

When you’re on the treadmill of a business boom there simply isn’t enough time in a day to stop and really evaluate every single customer. Things are moving fast and customers are lined up to buy your product or service. There are several yogurt stores in my neighborhood, but only one has lines around the block. It was the original, and somehow they were able to attract and retain those customers who have become so loyal they will wait in a long line rather than walk across the street for the same yogurt where there’s no line. Great customer service goes a long way and it’s free. Make customers fall in love with you and treat them right. Then when competition comes along they won’t even think of going anywhere else. [Read more…] about 3 Reasons Competition is Good For Your Business

Creating an Award Winning Business

Everyone loves a winner. We want to be associated with winners, get close to winners, be friends with winners. Maybe deep down it’s because we hope that some of that luck will rub off on us. And it’s the same with a business.

Creating an award winning business

If you want to prove that your business is worthy, there’s no better way than to start winning some awards for it. I think it’s great because it forces you to go through each segment of your business. Figure out how you can, not only make it better, but how you can make it worthy of an award.

I’m writing this on the heels of an award won by swiggies. The consumers voted and gave swiggies the Toyman Award of Excellence for innovation and quality.

Winning an award is validation that you’re doing something right. It’s validation that other people think your business, or products or services are as good as you think they are. And you should shout that from the rooftops. Get other people to shout it. Winning awards gets you noticed. It gets you prestige in your industry and prestige with your loyal customers.

NASDAQ award winner

The first award I entered was the NASDAQ Product of the Year award. I was up against some large companies and the winner was actually the one that got the most votes. To get in the running you were judged by the industry. But the winner was chosen from the most votes. I made it to semi finalist and NASDAQ had a big party for the winners. It was a very nice party! [Read more…] about Creating an Award Winning Business

What an Entrepreneur Can Learn From a Zumba Teacher

I always say you can learn something from everyone if you pay attention. L.A. DanceFit just opened right across the street from me so, even though I didn’t know anything about Zumba I figured it would be crazy not to at least go and see what it’s like. It’s awesome, BTW. And so is the teacher, Wil.

When I heard that Zumba was started by an aerobics teacher who had forgotten his music for class and had to improvise with his salsa and merengue music, I liked it already. One way to be innovative is simply by sheer accident. That’s how many well known inventions were created. It’s the people that realize they have an opportunity to capitalize on that lucky accident, who will succeed. So, here’s what I learned today: [Read more…] about What an Entrepreneur Can Learn From a Zumba Teacher

Do You Need a Business Coach?

It seems like everybody is a coach these days. There are life coaches, business coaches, marketing coaches, athletic coaches, spiritual coaches, and so on. There are so many out there to choose from, how do you know who is good, or who is the best kind of coach for you? Do you need a business coach?

Do you need a coach?

I just watched “Rocky” for the first time the other night. Yes, the original “Rocky”. I know, I’m the only person in the world that hadn’t seen it. I needed the inspiration, and “Rocky” delivered. We all need to hear “You can do it!” from time to time. We all need to know that we CAN do it. After all, if we see that Rocky, a down on his luck boxer can beat the champ against all odds, well then, by God, we can too.

I talked to someone recently about putting my coaching services on their website. I was told that I couldn’t because I didn’t have a certification in coaching. Really? It kind of made me laugh. Did Mickey Goldmill need a certificate to coach Rocky? I’m pretty sure Jimmy Dugan never had any kind of coaching certificate to take his ragtag group of women baseball players to the top of their game in “A League of Their Own”. I’m not quite sure what a certificate would have done for either of them. [Read more…] about Do You Need a Business Coach?