Create For Cash - Page 8 of 18 - Create Your Own Job

4 Steps to Making an Idea Happen

I hear it from entrepreneurs every day. “I have a great idea!” You probably hear it a lot if you watch “Shark Tank”. Everyone with a great idea really believes in it. They think it can change the world, and maybe it can. But there’s a huge difference between having a great idea and actually making an idea happen.

Thomas Edison said “Genius is 1% inspiration and 99% perspiration”. I couldn’t agree more. I’m not saying that great ideas aren’t great. But that’s just the tip of the iceberg. Turning them into a valid product, service, or business that people will want to spend money for can be a Herculean task, especially if you don’t have money or the knowledge you need to see it through and get it on the market.

But that should never, ever stop you from following it through. Just know that you will have to put a certain amount of sweat, blood and tears into your new venture and be prepared for it. Here are 4 ways to make the journey a little bit easier: [Read more…] about 4 Steps to Making an Idea Happen

Why Promotional Products Are Better Than Advertising

Promotional products are things like hats, mugs, T-shirts, water bottles, pens and basically anything else that you can put a logo on. If you look around your office or home you will probably see many different promotional products lying around. This is one reason why promotional products are better than advertising… people actually keep them. They are usually useful and are things that you might buy anyway, like pens and mugs.

Unlike advertising, you know exactly who got them and that the right people did indeed get them, because you control the process. An ad might not always get to the audience you’re targeting. With promotional items you can give them exactly what they are looking for, and since they want the product anyway, they will be much more likely to keep it around. [Read more…] about Why Promotional Products Are Better Than Advertising

Learn From the Mistakes of Others

I often wonder who the first food tasters were and how they knew what was poisonous and what wasn’t. Maybe this is why there are so few real innovators because being the first to do something can be scary and sometimes dangerous. We like to know that someone else has been through the trial and error first before we decide to jump in.

I was in the grocery store today looking up at the eggs on the shelf and a woman leaned over and said “Be careful”. She pointed at the ground to a pile of egg yolks with a big footprint in it. “I learned the hard way”, she said, “I almost slipped and broke my neck”.

The first thing I thought was what a tragedy it would be to break your neck on a pile of egg yolks in the grocery store. Not skiing the Alps or drag racing at 150 miles an hour, but in the egg aisle at Ralph’s. [Read more…] about Learn From the Mistakes of Others

How to Sell Over the Phone

I made a call to a company today to find out about their legal services. The guy on the phone used the word “like” every few seconds. This made him sound unprofessional, and made me uncomfortable having him handle any legal issues. I would feel equally uncomfortable with a doctor who talked that way, but it really goes for anyone in a business position.

This got me thinking about how people can make slight changes in their voice and etiquette that will help them sell more over the phone.

Eliminate the word “like” – We all like to be liked on Facebook, but like, the word is like, totally overused. Nothing screams being unprofessional more than overusing that word. Like anything (used correctly here), you can break yourself of the “like” habit. The next time you start to say the word, pause briefly and continue. The more you practice not using it, the easier it will get. Practice not using it at all and you will eventually become more articulate. [Read more…] about How to Sell Over the Phone